About the Program

TECHNO offers a two-year full time dual specialization programme on the completion which, candidates are conferred with Postgraduate diploma in Management (PGDM). The curriculum lays the foundation for a conceptual and analytical understanding of Indian and international business. TECHNO’s programme is designed to closely integrate current management theory and practice. The course imparts knowledge and fosters attitudes essential for the growth of students into competent, responsible managers. The course has evolving programme content and is constantly updated to be in tune with the emerging trends.

Participant Profile

Participants for the PGDM program may be from any discipline such as Engineering, Humanities, Commerce, Economics, Medicine or any other branch of education. The candidature welcomes both freshers and those with relevant work experience.

Objectives

TECHNO’s PGDM is designed to nurture students and help them build and enhance their managerial competence. The meticulously structured programme aims to:

  • Equip students with the required conceptual and interpersonal skills and sense of social purpose for managerial decision-making.
  • Develop leadership capabilities to act as change agents and be a source of motivation in the organizations they work in.
  • Nurture the desire to excel in performance without compromising integrity, honesty and fairness.
  • Imbibe values of integrity, justice and fairness so that they promote and maintain high ethical standards in management.
Orientation Program

The purpose of a comprehensive induction and orientation programmes is to go beyond familiarizing students with the campus and other fellow students, and in fact to acclimatize them with what a PGDM programme is all about and what it takes to be a successful manager or an entrepreneur. How can TECHNO transform them to realize their ambition; What support they must draw from the Institute in transforming themselves, are some of the other aspects to infuse their interest in the management career. It is also an opportunity for students to have a quick refresher on the basic functional courses as following:

  • Accounting Information
  • Information Technology Orientation
  • Business Communication
  • Marketing
Program Structure

TECHNO is known for the depth and rigour of the programme. The curriculum, reviewed and revised periodically, remain relevant and contemporary.

Following the first year programme, students undertake summer training with Institute’s corporate partners for a period of eight to nine weeks. The Summer Internship is a powerful source of practical managerial insights, validation of management concepts, and valuable market knowledge.

The elective courses which are offered in the second year of the programme allow students to choose a bouquet of courses that interest them and develop proficiency in the areas of their choice. The elective courses consists of in-class courses, often with project components, offered by different areas, courses of independent study, exchange programmes, and intensive field courses along with Live Projects.

Pedagogy

The teaching methods include–lectures, seminars, assignments, group discussions, business games, outbound based experiential learning activities, educational excursions, role plays, simulation exercises, structured and unstructured group work, and field visits. Other elements are:

  • Case Studies
  • Management Simulation Assignments
  • Presentation
  • Short-term Live Projects
  • Quizzing
  • Panel Discussion
  • Field Research work
  • Management games
  • Industry Visit
  • Meditation & Yoga
  • Exposure to team work
Marketing as Compulsory Specialization

Being a Marketing Specialist programme, the course equips participants with fundamental marketing management skills and in-depth knowledge of building customer centric organization. Based on the way the marketing function has evolved as well as current turbulent times and emerging market needs, the programme focuses on imparting education, covering both core marketing area courses as well as carefully selected classic and contemporary elective courses in the areas of retailing & merchandising, marketing communications, services marketing, international marketing, rural marketing and general marketing.

The programme is challenging, hence a large part of learning is based on applied research, live projects and internship, besides class room conceptualization and cases, quizzes, term papers, written examinations, case submissions and discussions, etc. Besides large number of core marketing and other functional areas and strategy courses, the participants study innovative courses in Internet Marketing, Below-the-line Marketing, Event Marketing, Bottom of Pyramid Marketing, Rural Marketing, Financial Services Marketing, Sports Marketing, Green Marketing, etc.

Other Specializations
  • Finance: As financial markets become more integrated and sophisticated, there is a strong demand for graduates who can not only understand financial products but also measure and manage the risk arising from such products. The pragmatically designed curriculum of our PGDM program in Finance, meets this demand by choosing a blend of elective courses which focus on skill sets required in the field of finance. The content of each course is unmatched in depth and breadth.

A student, who undertakes the following elective courses, gets prepared to pursue careers in banking, financial consulting, wealth management, hedging and mortgage banking. As a proof of the pudding, our Alumni who majored in Finance are working in leading firms such as SNL Financial, Federal Bank, HDFC Bank, ICICI Direct and Mars Financial.

  • Human Resource: In today’s changing scenario, the HR function has grown to become a key component of organizational strategy. As businesses constantly evolve, the dynamics of HR must also keep pace. This is possible only when an organization’s most valued assets i.e employees are capable of seeing the bigger picture thereby help organizations gain a competitive advantage.

With a PGDM in HRM, students would be able to understand the importance of HR in today’s world. Specialized courses in the HR curriculum build an intricate web comprising recruitment, mentoring, training and employee performance and management. From time to time students are provided with necessary inputs in form of latest developments in HR field. They are also encouraged to indulge in field research to gain practical insights about the subject.

  • Information Technology: The term Information Technology refers to the application of technology by considering an information. The storing, manipulation and management of data using computer can also be defined as an Information Technology. The IT sector has grown much faster globally. Today even India is standing as a developing country due to this vast growth in IT sector. The vacancies in IT professions are also increasing due to the variety of performance of IT professionals in every fields. The above mentioned reason also force IT industries to provide employments upon a large scale. The different small branches of IT such as Database Management, Networking, Information, Security, Cloud Computing, Business Intelligence etc are also increasing day by day. IT sector can be said as a pot of chances that give one many opportunities to reach top in his/her life. The main specialty of this field is that one can reach his success by just having some qualities like creativity, willpower to learn new things, ability to withstand any situations and confidence. Our Curriculum of IT is designed to attain the same.
Learning Outcomes of PGDM Programs

On completion of the PGDM programs, the students would be able to demonstrate

  • Innovativeness
  • Entrepreneurial Mindset
  • Leadership Ability
  • Social Responsibility
  • Global Mindset
  • Integrated Business Knowledge
Career Impact

PGDM is the flagship program of TECHNO. The program, through high-impact pedagogical methods, helps the participants to develop themselves into top-quality decision makers with analytical rigor, conceptual foundations and interpersonal and social skills, built on values of honesty, integrity and a sense of fairness. The participants learn to think through managerial issues and decisions in complex, less-structured situations in holistic and multi-disciplinary perspectives to generate and evaluate alternatives and arrive at innovative solutions. In-class discussions, group preparation and presentations, field research and project work prepare the participants to meet the challenges of the managerial profession. Different co-curricular and extracurricular activities organized by the participants themselves sharpen their organizing abilities, nurture their leadership qualities and polish their social skills. The PGDM of TECHNO helps participants to transform themselves into leaders of organizations and change agents of society.