PGDM Curriculum

Approved by AICTE, Ministry of HRD, Govt. of India.

The Curriculum Design

The PGDM curriculum design and pedagogy emphasize the development of students’ skills and abilities to apply management theories and concepts to live problems of business and industry. Students are expected to achieve high standards of excellence. The emphasis is on involving the students in learning and helping them to relate concepts and theories to business realities. The programme enables students to acquire skills to identify and deal with complex problems of management. Consistent with advances in teaching technology, the programme integrates the use of computers (IT) in the learning processes. The students undertake several field-based projects so that they can get better insights into workplace reality. The curriculum is revised on an ongoing basis through discussions with practicing managers from the industry. This is done to reflect current business needs in the curriculum.


The evaluation system for the PGDM has been designed to achieve the following:

  • Evaluate the progress of learning of each student
  • Prescribe and promote certain acceptable and uniform standards of comprehension
  • Encourage healthy and constructive competition among the students

TECHNO follows a system of continuous evaluation. Throughout the term, students are tested on their ability to understand concepts, learn techniques and apply them to problems in the real world. At each stage of the course, the students would be in a position to assess their performance and take measures to make improvements. The evaluation is based on the continuous internal evaluation and end-term assessment.

First Semester
First Semester
101:Business Economics 102:Management Accounting
103:Marketing Management 104:Fundamentals of Management
105:Quantitative Techniques 106:Management Communication & Etiquettes
107:Computer Application in Business Decisions 108:Business Law
Second Semester
Second Semester
201:Financial Management 202:Production & Operation Management
203:Research Methodology in Business Decision Making 204:Sales & Distribution Management
205:Human Resource Management 206:E-Marketing
207:Advertising & Consumer Behaviour 208:Management Information System
Third Semester
Third Semester
301:Supply Chain Management 302:Operation Research
303:Retail Management 304:Essentials of Project Management
Fourth Semester
Fourth Semester
401:Business Policy and Strategic Management 402:International Business Management
403: TQM & Six Sigma 404:Business Ethics and Corporate Governance
Specialization Subjects
(Two Electives)
1:Marketing SM-I Product and Brand Management 
SM-II Customer Relationship Management &E-CRM 
SM-III Services Marketing
2:Finance SF-I Working Capital Management 
SF-II Security Analysis and Portfolio Management
SF-III Financial Institutions and Financial Services
3:Human Resource SHR-I Human Resource Development 
SHR-II Behaviour Dynamics and Team Building
SHR-III Industrial Relations and Labour Law
4:Information Technology

SSIT-I Information System Analysis, Design and Implementation
SIT-II Data Network for Business
SIT-III Database Management System

Specialization Subjects
1:Marketing  SM-IV Industrial Marketing
 SM-V Rural Marketing
 SM-VI International Marketing
2:Finance SF-IV International Finance Management
SF-V Taxation and Tax Planning
SF-VI Risk Analysis and Wealth Management
3:Human Resource SHR-IV Compensation Design & Administration 
SHR-V Organization Design and Management
SHR-VI Training and Development
4:Information Technology SIT-IV IT Act and Cyber Legislation
SIT -V Software Engineering and Project Management
SIT -VI IT for Strategic Planning and Implementation
LIVE PROJECT- Anyone from following open specializations
  • Banking Operations & ManagementBanking Operations & Management
  • Insurance & Risk Management
  • Hospital Management
  • Hospitality Management
  • Event Management
  • Export-Import Management
  • Family Business Management
  • Real Estate Management
  • Telecom Management
  • Marketing of Medical Products