TIMS Marketing Conclave 2025
Digital marketing trends and brand-building strategies
The TIMS Marketing Conclave 2025 brought together brand managers, digital marketers, and alumni to discuss the future of marketing in a post-AI world.
Sessions Overview
Digital-First Marketing
A panel of four marketing leaders from FMCG, EdTech, and Retail sectors discussed how brands are shifting to digital-first strategies — from social media to performance marketing.
Brand Building for Gen Z
A CMO-level speaker walked students through how modern brands need authenticity, purpose, and digital fluency to win over younger consumers.
Live Campaign Workshop
Students worked in teams to design a 360° marketing campaign for a hypothetical product launch — later evaluated by the panelists.
Outcome
The conclave reinforced TIMS's positioning as a practical, industry-connected MBA college. Student teams' campaigns were praised for creativity and strategic thinking.
Share this article